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Targeting your marketing messages is getting more important – also in email marketing.
Email marketing remains the best way to get value from your marketing budget – hence it should be continuously developed further! A clear trend during the past years has been making email marketing more efficient by segmenting and targeting messages. How does one get started in segmentation in email marketing, and what do you need to know?
Avoid causing an information overflow by making the content as clear and concise as possible and paying attention to link placement.
Can analytics provide information on where the reader's attention is focused on in newsletters? Where should a CTA or Read More link be placed and how does it affect the click-through-rate of the letter? These questions were being examined by assistant professor Ashis Kumar from the Aalto University and marketing professor Jari Salo of the Oulu University.
Email server providers make sure that useless spam doesn't fill our inboxes but spam filters can also filter regular newsletters.
One of the most essential areas of email marketing – and one of the most challenging as well – is making sure your emails don't get lost in spam filters. How can a marketing and communications professional make sure messages go through and what should be demanded from the provider of an email marketing tool? By following these 12 tips you can reach the best results.
SLO Ltd. is Finland's leading electric and tele products wholesale firm. SLO's customers include, among others, electricians, electric and tele companies, industrial enterprises and general governments.
Mazda is a Japanese car manufacturer. Mazda cars are sold worldwide.
Erätukku sells products for outdoors, hiking, hunting and fishing. It is Finland's leading company in its field.
Lappset Group is one of the world's leading playground equipment producers.
You will get the best idea of LianaMailer, its features and user interface by seeing it and trying it out yourself. By showing us your interest, you will get a free demo of LianaMailer at your own office or online. We guarantee that you will not be disappointed after seeing LianaMailer.