All News

Survey: What are the Benefits of Marketing Automation?

 Nearly 70 % of the survey respondents state that marketing automation has improved the targetability of messages.

Liana Technologies conducted an international survey about marketing automation in May 2017. The survey was sent to marketing and communications specialists and 421 company representatives in total completed the survey. Read More Aug 3, 2017

6 Email Marketing Tips for Hotels

 Email marketing can help you to establish a more personal relationship with your customers.

Email marketing still remains one of the most effective marketing measures. But why is it particularly important for hotels? Read our tips on how you can take advantage of it and build guest loyalty. Read More Jul 20, 2017 2

13 Emails to Inspire You

 Emotions matter a lot in email marketing. They play a crucial role in developing a strong relationship with your customers.

Having a feeling that you want to spice up your newsletters but don’t have any idea on what to start with? Here are 13 outstanding email marketing examples to be inspired by. Read More Jul 17, 2017

Find your perfect match - how to select the ideal newsletter software

 You might want to get started with email marketing now, but where do you see yourself in two or three years?

Email marketing is definitely a relationship worth investing in. But what criteria should a good newsletter software actually fulfil? And how do you choose your perfect match among all of those who want to date you? Read More Jun 27, 2017

How can marketers prepare for GDPR? (and how are we preparing)

 When the first data request arrives, it shouldn't come as a surprise for the marketers.

With the enforcement date of the EU General Data Protection Regulation (GDPR) approaching, the topic is on everyone's lips. We decided to write a series of blog posts to uncover the details of the regulation and to offer you our best advice to prepare. Read More Jun 15, 2017

6 ways to improve online customer experience in tourism

 Nowadays people tend to book trips on the go. Make the booking process smooth and user-friendly for your customers by launching a webpage adapting to all devices.

In the first article in our series, we presented the ways to improve online experience in eCommerce. Then, we continued the discussion with the tips on how to build a superior online experience in the IT industry. In the last article in this series, we compiled the list of 6 ways to improve online experience in tourism. Read More Apr 7, 2017

6 ways to improve online customer experience in IT

 Integrating a marketing automation platform is crucial to ensure an exceptional online customer experience in the digital business.

In January we dived into online customer experiences in e-Commerce. Now it’s time to take a look at the ways to build a superior online experience in the IT industry. Read More Mar 17, 2017

8 tips to personalize your emails

 Personalized subject lines can increase open rates up to a whopping 41%.

Have you ever wondered how to make your newsletters distinct and easy to notice? Keep on reading to learn the 8 best email personalization practices. Read More Feb 27, 2017

6 ways to improve online customer experience in eCommerce

 With 59% of marketers experiencing good ROI after personalizing their online stores, it is clear that personalization is essential for an e-retailer.

Let’s take a look at what should be taken into account in building a great online experience in eCommerce, IT, and tourism. In the first article of this series, we start with tips and tricks on how to improve the customer experience for online shoppers. Read More Feb 2, 2017

10 trends in digital marketing to happen in 2017 [Infographic]

 If you are still not taking advantage of data and analytics, you're doing it at your peril. The future will be driven by data and the ability to apply it properly...

At the beginning of the new year, it's important for a digital marketer to analyze their marketing actions during the past year and check if they utilize the most important tools. This is also the time to plan marketing tactics for the upcoming year. Read our list of marketing trends you should look into in 2017. Read More Jan 3, 2017