When the first data request arrives, it shouldn't come as a surprise for the marketers.
With the enforcement date of the EU General Data Protection Regulation (GDPR) approaching, the topic is on everyone's lips. We decided to write a series of blog posts to uncover the details of the regulation and to offer you our best advice to prepare.
Nowadays people tend to book trips on the go. Make the booking process smooth and user-friendly for your customers by launching a webpage adapting to all devices.
In the first article in our series, we presented the ways to improve online experience in eCommerce. Then, we continued the discussion with the tips on how to build a superior online experience in the IT industry. In the last article in this series, we compiled the list of 6 ways to improve online experience in tourism.
Integrating a marketing automation platform is crucial to ensure an exceptional online customer experience in the digital business.
In January we dived into online customer experiences in e-Commerce. Now it’s time to take a look at the ways to build a superior online experience in the IT industry.
Personalized subject lines can increase open rates up to a whopping 41%.
Have you ever wondered how to make your newsletters distinct and easy to notice? Keep on reading to learn the 8 best email personalization practices.
With 59% of marketers experiencing good ROI after personalizing their online stores, it is clear that personalization is essential for an e-retailer.
Let’s take a look at what should be taken into account in building a great online experience in eCommerce, IT, and tourism. In the first article of this series, we start with tips and tricks on how to improve the customer experience for online shoppers.
If you are still not taking advantage of data and analytics, you're doing it at your peril. The future will be driven by data and the ability to apply it properly...
At the beginning of the new year, it's important for a digital marketer to analyze their marketing actions during the past year and check if they utilize the most important tools. This is also the time to plan marketing tactics for the upcoming year. Read our list of marketing trends you should look into in 2017.
In terms of application development, separating devices is starting to be a blurred line. Services become standardized regardless of the device.
Due to the rise of smartphones, the number of mobile services exploded at the beginning of the decade. In the past five years we've seen mobile devices go from an additional gadget to the most used online device. Which factors and concepts shape the development of mobile services from now on and what is their meaning to marketers?
During Christmas holidays, people have time to browse online, they want to use the present gift cards, and are looking to change the wrong size sweaters.
Even though the marketing and communications offices go quiet, the customers won't lose their interest – usually the exact opposite. By planning ahead and scheduling you can spend the holidays without a care. We listed 5 handy Christmas tips for yuletide marketing and communications.
To help you make your digital marketing systemized we’ve prepared the digital marketer checklist outlining the major tools a marketer should use today.
On the one hand, the rapid growth of different marketing software represents tremendous opportunities to grow your business. The other side of the coin, is, however, that it is easy to get lost in the digital jungle and end up using the digital instruments insufficiently or neglect to apply some of the powerful tools.
Remarketing should be seen as the art of closing in on a customer who has shown a high interest in your brand and products, and keeping them close ever after.
One could argue that remarketing is the easiest form of marketing. Remarketing should be seen as the art of closing in on a customer who has shown a high interest in your brand and products, and keeping him or her close ever after.