Blog

Survey: What are the Benefits of Marketing Automation?

 Nearly 70 % of the survey respondents state that marketing automation has improved the targetability of messages.

Liana Technologies conducted an international survey about marketing automation in May 2017. The survey was sent to marketing and communications specialists and 421 company representatives in total completed the survey. Read More Aug 3, 2017

6 Email Marketing Tips for Hotels

 Email marketing can help you to establish a more personal relationship with your customers.

Email marketing still remains one of the most effective marketing measures. But why is it particularly important for hotels? Read our tips on how you can take advantage of it and build guest loyalty. Read More Jul 20, 2017

Find your perfect match - how to select the ideal newsletter software

 You might want to get started with email marketing now, but where do you see yourself in two or three years?

Email marketing is definitely a relationship worth investing in. But what criteria should a good newsletter software actually fulfil? And how do you choose your perfect match among all of those who want to date you? Read More Jun 27, 2017

Mobile development now and in the future

 In terms of application development, separating devices is starting to be a blurred line. Services become standardized regardless of the device.

Due to the rise of smartphones, the number of mobile services exploded at the beginning of the decade. In the past five years we've seen mobile devices go from an additional gadget to the most used online device. Which factors and concepts shape the development of mobile services from now on and what is their meaning to marketers? Read More Dec 22, 2016

Study: How does link placement affect the CTR of newsletters?

 Avoid causing an information overflow by making the content as clear and concise as possible and paying attention to link placement.

Can analytics provide information on where the reader's attention is focused on in newsletters? Where should a CTA or Read More link be placed and how does it affect the click-through-rate of the letter? These questions were being examined by assistant professor Ashis Kumar from the Aalto University and marketing professor Jari Salo of the Oulu University. Read More Aug 16, 2016

Buying process at a turning point – do you lead your customers through the buyer's journey?

 The marketing of your company should act as a navigator that leads your potential customers to the buyer's journey through different paths.

In March, we shed some light on the subject of omnichannel marketing in our blog. Mapping out the customer's digital journey and defining the roles of marketing channels are some of the most important elements of omnichannel marketing. This month we'll take a look at the digital buying process. Read More May 23, 2016

From multi-channel to omnichannel marketing

 Omnichannel marketing differs from traditional multi-channel thinking in all the channels communicating more efficiently together.

During the last year a visitor may have heard the term omnichannel marketing in the aisles of marketing trade fairs. Professionals talk about seamless customer experiences in different channels and a new way of thinking when it comes to marketing. What has changed or has anything? Read More Mar 23, 2016

Target groups in email marketing: who deserves your attention?

 You can improve personal communications with email marketing and closely follow your customers' reactions in the newsletter reports.

The beginning of a new year is a good time for planning the company's marketing actions, both old and new. Newsletters are already familiar to many companies, but have different stakeholders been taken into account in communications? Read More Jan 26, 2016

Marketing automation benefits in numbers

 The most successful small businesses use marketing automation 7 times more likely than others.

Marketing automation is used in a growing number of companies and many are considering it. Automation is commonly regarded as something that boosts your business and saves resources but what do the studies say? Is marketing automation worthwhile? Read More Nov 19, 2015

Marketing automation in practice, part 4: taking full advantage of the existing customer data

 The understanding about the customer is divided into small pieces: customer service knows one part, marketing another, sales perhaps third.

Most companies continuously gather an enormous amount of data about their customers. Despite the amount of information, the big picture is often hazy – not to mention that all this data would be taken advantage of in marketing actions. Read More Aug 13, 2015