Email marketing is ranked as the best channel in terms of ROI, with more than two-thirds (68%) of companies rating the channel as ‘good’ or ‘excellent’. Email marketing is ranked as the best channel in terms of ROI, with more than two-thirds (68%) of companies rating the channel as ‘good’ or ‘excellent’.
For years already, email marketing has been ranked as the best digital channel in terms of return on investment. A survey from McKinsey & Company states that Email is 40 times more effective for marketers than Facebook and Twitter combined.
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Liana Technologies conducted an international survey about marketing automation in May 2017. The survey was sent to marketing and communications specialists and 421 company representatives in total completed the survey.Read More
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Due to the rise of smartphones, the number of mobile services exploded at the beginning of the decade. In the past five years we've seen mobile devices go from an additional gadget to the most used online device. Which factors and concepts shape the development of mobile services from now on and what is their meaning to marketers?Read More
Can analytics provide information on where the reader's attention is focused on in newsletters? Where should a CTA or Read More link be placed and how does it affect the click-through-rate of the letter? These questions were being examined by assistant professor Ashis Kumar from the Aalto University and marketing professor Jari Salo of the Oulu University.Read More