Instead of being fixated on old receiver lists or registers it might be a better idea to concentrate on collecting new subscribers or on doing well targeted marketing with the help of good quality rented lists.
A functioning tool and a reliable service provider are without a doubt the single most important factor in getting your newsletters through to the receivers end. A developed and accountable service provider will guide their customers in how to use the right kind of registers and will also take care of the quality of their servers. By doing so the service provider will help their own customers to get their messages through. However, the responsibility is not entirely on the service providers end. We collected some tips on how you as an e-mail marketer can have a positive impact on the matter.
LianaMailer is a powerful tool for effective e-mail marketing and trusted by hundreds of companies and many government entities all over the world. While working with LianaMailer, you can concentrate on the most important, the content. We take care of the technique, make sure that the messages look sharp and professional and open correctly at the receiver's end. We won't do the content for you but we'll do our best to make sure you can develop your communications further. LianaMailer's comprehensive reporting tools and A/B testing make it easy for you to be constantly aware of just how well your communications is working.
Contact our experts to discuss how we could improve your digital marketing.
Subscribe to our monthly newsletter to get the latest interesting articles in your own mailbox.
Liana Technologies conducted an international survey about marketing automation in May 2017. The survey was sent to marketing and communications specialists and 421 company representatives in total completed the survey.Read More
Email marketing still remains one of the most effective marketing measures. But why is it particularly important for hotels? Read our tips on how you can take advantage of it and build guest loyalty.Read More
Email marketing is definitely a relationship worth investing in. But what criteria should a good newsletter software actually fulfil? And how do you choose your perfect match among all of those who want to date you?Read More
Due to the rise of smartphones, the number of mobile services exploded at the beginning of the decade. In the past five years we've seen mobile devices go from an additional gadget to the most used online device. Which factors and concepts shape the development of mobile services from now on and what is their meaning to marketers?Read More
Can analytics provide information on where the reader's attention is focused on in newsletters? Where should a CTA or Read More link be placed and how does it affect the click-through-rate of the letter? These questions were being examined by assistant professor Ashis Kumar from the Aalto University and marketing professor Jari Salo of the Oulu University.Read More