Be brave and innovative. Always measure and test. The good thing about email marketing is that you can always measure your results and see what worked well and which parts not that well.
Regardless of industry or business, every company and community has something to tell about themselves and someone to tell it to. Here's just a few examples of the possible target groups:
In this part, we can't over-exaggerate the importance of opt-in lists. The people who subscribe themselves are usually your most loyal readers. To learn how to build up opt-in lists, read our tips for growing your email list.
Choosing the right companion for email marketing is not an easy task. If the field is not previously known to you, it might be quite difficult to compare different alternatives. This shortlist might help you out:
Is there something more you need to know with getting started that we forgot to mention? Post your comment below or ask straight from us.
LianaMailer is a versatile and user-friendly tool for composing and sending out newsletters. Book a free demo with us or read more details of our product if you're interested.
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