While using the modular Drag & Drop template you can freely add, delete or move content blocks without messing up the newsletter's layout.
The new analytics-driven site engine is a unique touch on content management since it brings the site's analytics data straight to the admin view of the content manager.
2013 was a great year both for Liana Technologies and our customers. It's been a great pleasure for us to launch many new product features that make our customers' digital marketing even more effective, advanced and innovative. In this article we'll present a few of the features that we're especially proud of: In addition there are many more we have to offer. You may ask more from our helpful sales team.
Looking back it's hard to believe all of the above happened last year. And the news keep on coming: this year we'll be launching an innovation that will make the Marketing Cloud products work together even more seamless than before. So keep posted!
Are you interested in Liana Marketing Cloud? Contact our team if you want to discuss using our tools or making them a part of your agency's toolkit.
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Liana Technologies conducted an international survey about marketing automation in May 2017. The survey was sent to marketing and communications specialists and 421 company representatives in total completed the survey.Read More
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Can analytics provide information on where the reader's attention is focused on in newsletters? Where should a CTA or Read More link be placed and how does it affect the click-through-rate of the letter? These questions were being examined by assistant professor Ashis Kumar from the Aalto University and marketing professor Jari Salo of the Oulu University.Read More