While using the modular Drag & Drop template you can freely add, delete or move content blocks without messing up the newsletter's layout.
The new analytics-driven site engine is a unique touch on content management since it brings the site's analytics data straight to the admin view of the content manager.
2013 was a great year both for Liana Technologies and our customers. It's been a great pleasure for us to launch many new product features that make our customers' digital marketing even more effective, advanced and innovative. In this article we'll present a few of the features that we're especially proud of: In addition there are many more we have to offer. You may ask more from our helpful sales team.
Looking back it's hard to believe all of the above happened last year. And the news keep on coming: this year we'll be launching an innovation that will make the Marketing Cloud products work together even more seamless than before. So keep posted!
Are you interested in Liana Marketing Cloud? Contact our team if you want to discuss using our tools or making them a part of your agency's toolkit.
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Due to the rise of smartphones, the number of mobile services exploded at the beginning of the decade. In the past five years we've seen mobile devices go from an additional gadget to the most used online device. Which factors and concepts shape the development of mobile services from now on and what is their meaning to marketers?Read More
Can analytics provide information on where the reader's attention is focused on in newsletters? Where should a CTA or Read More link be placed and how does it affect the click-through-rate of the letter? These questions were being examined by assistant professor Ashis Kumar from the Aalto University and marketing professor Jari Salo of the Oulu University.Read More
In March, we shed some light on the subject of omnichannel marketing in our blog. Mapping out the customer's digital journey and defining the roles of marketing channels are some of the most important elements of omnichannel marketing. This month we'll take a look at the digital buying process.Read More
During the last year a visitor may have heard the term omnichannel marketing in the aisles of marketing trade fairs. Professionals talk about seamless customer experiences in different channels and a new way of thinking when it comes to marketing. What has changed or has anything?Read More
The beginning of a new year is a good time for planning the company's marketing actions, both old and new. Newsletters are already familiar to many companies, but have different stakeholders been taken into account in communications?Read More