Text

Pictures in newsletters, show or no show?

Contact Us
Pictures in newsletters, show or no show? Most of us would agree on the fact that a graphic and visually appealing newsletter that instantly looks like it's supposed to is much more interesting than a broken-looking disorderly letter with crosses or empty spaces instead of pictures.

As most of us notice daily, a major part of all the newsletters that we receive do not show the pictures by default to the receiver. Instead we are given the option "If you wish to see the pictures, click here" or something similar. At the same time, propably most of us would agree on the fact that a graphic and visually appealing newsletter that instantly looks like it's supposed to is much more interesting than a broken-looking disorderly letter with crosses or empty spaces instead of pictures. But why is it that some letters look sharp and complete right when they arrive in your mailbox and some don't? We decided to bite into the logic and technique behind the whole thing.

Roughly said, there are two ways to add pictures in newsletters:

  1. The pictures may be added to the newsletter as links. In this case the pictures don't show instantly, but the receiver needs to load them. The good news is that the size of the letter stays small, the broken and disorderly letter is, however, not very appealing to the receiver. Usually the reason behind it is the service providers sending or hosting capacity that doesn't allow all newsletters to have pictures attached to them. This brings us to the other option.
  2. The other option is to have all of the pictures as attachments in the letter. This way, the pictures will automatically show at the receivers end resulting in a visually more appealing and effective letter. One might ask "What about the size of the letter, won't it become too big?". This is a justifialble question that needs closer attention. It is for this reason that some email marketing tool providers offer automatic optimization of pictures in the sending phase of the letter, so the size of the letter will remain reasonable yet having a visually appealing letter.

With Liana Technologies' email marketing tool LianaMailer the pictures are always sent as attachments in the newsletters and therefore show instantly. This way the letter is visual and appealing to the receiver - we also take care of the optimization of the pictures and warn you if your letter becomes too big. If you, however, want to send your pictures as loadable links instead of attachments, this is made easy as well. The choice is yours, we make sure that the technique allows either one of the two options. A lot of work is done in the background to ensure your message looks sharp in all the most common email clients and mobile clients. We take care of all of the technique in the background so you can concentrate on the most important, the content.

Read more about LianaMailer here.

Contact us

Found this article interesting?

Subscribe to our monthly newsletter to get the latest interesting articles in your own mailbox.

Subscribe to our newsletter

More news

Mobile development now and in the future

Due to the rise of smartphones, the number of mobile services exploded at the beginning of the decade. In the past five years we've seen mobile devices go from an additional gadget to the most used online device. Which factors and concepts shape the development of mobile services from now on and what is their meaning to marketers?

Read More

Study: How does link placement affect the CTR of newsletters?

Can analytics provide information on where the reader's attention is focused on in newsletters? Where should a CTA or Read More link be placed and how does it affect the click-through-rate of the letter? These questions were being examined by assistant professor Ashis Kumar from the Aalto University and marketing professor Jari Salo of the Oulu University.

Read More

Buying process at a turning point – do you lead your customers through the buyer's journey?

In March, we shed some light on the subject of omnichannel marketing in our blog. Mapping out the customer's digital journey and defining the roles of marketing channels are some of the most important elements of omnichannel marketing. This month we'll take a look at the digital buying process.

Read More

From multi-channel to omnichannel marketing

During the last year a visitor may have heard the term omnichannel marketing in the aisles of marketing trade fairs. Professionals talk about seamless customer experiences in different channels and a new way of thinking when it comes to marketing. What has changed or has anything?

Read More

Target groups in email marketing: who deserves your attention?

The beginning of a new year is a good time for planning the company's marketing actions, both old and new. Newsletters are already familiar to many companies, but have different stakeholders been taken into account in communications?

Read More