Media monitoring is an important part of creating content. To react, you need to know what is discussed and what is the tone of discussion.
Every new year brings a fresh breeze to communications. Instead of paid advertisements, customers now value meaningful content and service providers’ expertise. What things should you consider when you plan your communications strategy? We made a list of five communications themes that rule this year.
Meaningful content becomes more and more important in communications. Storytelling is not a new invention but its role is growing alongside the more traditional style of communication. The public rewards interesting content that stands out by commenting, sharing and committing.
A tip: Think what makes your company’s story stand out.
It’s time to polish your content marketing strategies. Offer high quality and timely content that helps customers to solve problems, evokes conversation and spreads knowledge.
Reach your target audience at the right time. This means that you need to be topical and react quickly to public discussion and the events in your field. Media monitoring is an important part of creating content. To react, you need to know what is discussed and what is the tone of discussion. Listen to your audience and make sure you’re headed in the right direction.
A tip: Draw goals and meters for the content and follow if they are reached.
Are your messages showing on the right channels? Are you meeting your goals?
Share content through multiple channels. Follow how your message works by monitoring the effects on social media channels, blogs and forums. Where the content goes unnoticed, where it is being read? Where are your messages getting comments and what sparks discussion? Media monitoring tools do the compiling and analyzing for you.
A tip: Share your message through multiple channels and monitor how it is received.
Let your company’s and its individuals’ personalities show. Be bold and put the spotlight on the professionals behind your operations. Compose messages with a personal touch and make them approachable. Give a versatile image of your company to the press and let them know about your success stories.
A tip: Bring the faces to the forefront in communications.
You are the experts in your field: let it show. The whole staff needs to be in the process of making your company a brand.
Expertise is especially manifested in high quality and timely content that is displayed on the right channels. Gather knowledge and know-how from the personnel and make it a part of your communications. Target the message to a specific group of recipients.
A tip: Harness the whole staff to represent the company but remember to set common guidelines.
Subscribe to our monthly newsletter to get the latest interesting articles in your own mailbox.
Due to the rise of smartphones, the number of mobile services exploded at the beginning of the decade. In the past five years we've seen mobile devices go from an additional gadget to the most used online device. Which factors and concepts shape the development of mobile services from now on and what is their meaning to marketers?Read More
Can analytics provide information on where the reader's attention is focused on in newsletters? Where should a CTA or Read More link be placed and how does it affect the click-through-rate of the letter? These questions were being examined by assistant professor Ashis Kumar from the Aalto University and marketing professor Jari Salo of the Oulu University.Read More
In March, we shed some light on the subject of omnichannel marketing in our blog. Mapping out the customer's digital journey and defining the roles of marketing channels are some of the most important elements of omnichannel marketing. This month we'll take a look at the digital buying process.Read More
During the last year a visitor may have heard the term omnichannel marketing in the aisles of marketing trade fairs. Professionals talk about seamless customer experiences in different channels and a new way of thinking when it comes to marketing. What has changed or has anything?Read More
The beginning of a new year is a good time for planning the company's marketing actions, both old and new. Newsletters are already familiar to many companies, but have different stakeholders been taken into account in communications?Read More