The challenge with mobile sites is finding the right balance between usability and rich content: Everything has to be easily and quickly found without having to sacrifice content.
Designing and building a good mobile site is everything but self evident. Few things are as frustrating as a poorly build mobile site where it is hard to find what you are looking for - in the worst case, the information you are looking for does not even exist. On English sites you often see the phrase "See full version" which already in itself reveals the fact that the mobile version is a stripped-down version of the site for desktops.
The challenge with mobile sites is finding the right balance between usability and rich content: Everything has to be found easily and quickly, without having to sacrifice content. In this article, we will give you a few well tried tips and practices for designing a successful mobile site.
Every mobile site should be linked with analytics, which allows monitoring of visitor behaviour on the site and content-internal links. Active monitoring and understanding of what the visitors are looking for help to emphasize the right things in content management. What is important for the mobile user and can it be found easily? Do not let offers and campaigns steal all the attention on the site, remember to concentrate also on basic searches and make sure that the mobile user understands what you are offering.
On a mobile site, it is extremely important that the visitors quickly and easily find what they are looking for. Therefore, it is wise to place search functions in a visible location.
Filling in forms may be one of the most frustrating things on the site if the forms are not built for mobile use.
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