Not being ready to purchase usually leads back to not having enough information about the product or the factors affecting the purchase of that product.
Invesp recently conducted a reseach showing a shopping cart abandonment rate of 65,23 %. What are the most common reasons for shopping cart abandonment and is there something we could do to prevent it?
Offer your customer many different shipping opportunities so they can themseves have an impact on the total value of their purchase. Also remember to keep the overall costs transparent so the shipping costs don't just suddenly (or too late) appear and catch your customer by surprise. Different kind of campaigns such as first purchase with zero shipping costs might also help in attracting new customers to your store. After the first purchase and especially if the relationship is well taken care of, the customer will most likely have an easier time accepting the costs related to their orders.
Not being ready to purchase usually leads back to not having enough information about the product or the factors affecting the purchase of that product. So make sure that the product details on your store are up-to-date and that you are providing your potential customers enough information on the products as well as on the order process (for example tech specs, images, descriptions or user comments and/or reviews). Passing of product information can also be made easier by integrations with the help of which two separate systems can learn to speak the same language. It's a good idea to research the behavior and satisfaction of customers regularly to bring up possible purchase barriers before its too late.
Try to maintain the information needed for purchase short and precise. The information has to be asked, of course, yet it's healthy to keep in mind that a long form to fill might wear out your customer and result in shopping cart abandonment. Some merchants have introduced the One Page Checkout function in which the entire shopping cart along with its phases and approval is all done on one page. These kinds of accelerated and easy solutions have been designed to remove purchase barriers and to reduce shopping cart abandonment.
Take into account the buyers that plan to return later. You could for example add a save your shopping cart function onto the store so the potential customer doesn't have to do everything all over after returning to your store. Shopping cart abandonment is so common these days that different marketing automation systems are justifiable to consider. What if the person abondoning their cart would receive a reminder to their email the next day, a stylish graphic newsletter pointing out once more the advantages and desired features of a specific product, along with an appealling picture of it?
If possible offer your customers many different payment methods. Some research have shown for instance that a bill sent after the purchase is still a wished-for payment method that people conceive trustworthy.
Contact Liana Technologies' experts if you want to discuss more about eCommerce and its solutions.
Subscribe to our monthly newsletter to get the latest interesting articles in your own mailbox.
Liana Technologies conducted an international survey about marketing automation in May 2017. The survey was sent to marketing and communications specialists and 421 company representatives in total completed the survey.Read More
Email marketing still remains one of the most effective marketing measures. But why is it particularly important for hotels? Read our tips on how you can take advantage of it and build guest loyalty.Read More
Email marketing is definitely a relationship worth investing in. But what criteria should a good newsletter software actually fulfil? And how do you choose your perfect match among all of those who want to date you?Read More
Due to the rise of smartphones, the number of mobile services exploded at the beginning of the decade. In the past five years we've seen mobile devices go from an additional gadget to the most used online device. Which factors and concepts shape the development of mobile services from now on and what is their meaning to marketers?Read More
Can analytics provide information on where the reader's attention is focused on in newsletters? Where should a CTA or Read More link be placed and how does it affect the click-through-rate of the letter? These questions were being examined by assistant professor Ashis Kumar from the Aalto University and marketing professor Jari Salo of the Oulu University.Read More