When the entire development of a software is in the provider's own hands, security issues can be tackled and updated quickly on every users software. The story might be completely different if there are hundreds of versions of the same software out there.
A while ago I received an email in my mailbox marketing a new easy-to-build e-commerce platform in the market. The letter itself was visually quite appealing with big bold headings, slogans and pictures. Yet it was the text itself that caught my attention: "Cheap start-up costs!", "No monthly fees!!". I couldn't help at thinking: is it really this easy to market a solution free from monthly fees? Especially if the buyer at the other end doesn't have a huge amount of background information and experience as a software user.
So I put myself in the shoes of a fresh e-commerce entrepreneur that is carefully counting how to allocate his start-up money. Yes, I'll admit: a free (or almost free) platform to build my store on does sound a bit tempting.
Think of all the money I could save for other things! Perhaps I could develop my supply chain a bit further, hire an extra hand to help me with my daily tasks or... I could launch a few Adwords campaigns to drive visitors on to the store! But what happens when the online store has a server error and none of the potential buyers can access it? Or if I really need a new feature for the store that doesn't exist in the basic platform? Who do I call? Oh yes, now I remember: I don't pay a monthly fee for someone to take care of the servers, to see that everything is working out fine or to develop the platform further. Oops... So why was it again that I should pay monthly fees to use a software?
Though a bit exaggerated, the above example is really not that rare of a scenario. Often companies that are looking for a software provider have already went through the above. Consequently, they now turn to us, looking for a trustworthy partner and are now more than willing to pay a monthly fee.
So all we're asking is, think twice before choosing a cheap software with no monthly fees. Or at least know what you'll be giving up in the process.
The author Johanna Jämsä has been working at Liana Technologies' head quarters for three years with her main responsibilities in marketing and content creation. Johanna is an enthusiastic reader and writer with years of hands-on experience in digital marketing.
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