Marketing automation helps to turn webpage visitors and newsletter subscribers from prospects into leads and move them into the sales funnel at the correct time.
For many marketers, the year 2015 has started with a resolution to get acquainted with marketing automation. To help you avoid what usually happens to resolutions, we decided to list five marketing automations that every company should already use.
Does your company still only send a monthly newsletter – and that's it? The first step in marketing automation often is to automate email marketing into an effective message package. Remember a loyal customer, remind about an event, activate the passive customers or say farewell to the unprofitable ones.
The role of marketing in creating concrete profit is increasing all the time: make sure that the marketing processes are at a required level. Marketing automation helps to turn webpage visitors and newsletter subscribers from prospects into leads and move them into the sales funnel at the correct time. A cold call instantly becomes a grade warmer for the sales team.
The greatest advantages of marketing automation are multifaceted campaigns with a specific time frame that, once defined, react to the customer's actions for you, repeatedly as well. Drip campaigns lure the customer message by message - or drip by drip - towards a desired goal, be it an event registration or a whitepaper download. Define all the messages in the campaign and their criteria at once - and enjoy the vast results.
We use an enormous amount of time to get customer data to all the different systems that we have. Surprisingly enough, the customer that has been acquired with great efforts to one system, is not used in another. The newsletter subscriber you're after could already be found in the CRM system or the other way round. Now is the time to combine the content of separate systems into richer customer data that is easy to take advantage of in both marketing and sales. Instead of big integration projects, combining different systems nowadays usually happens effortlessly.
Update your content automatically to multiple channels - automate blog posts as an RSS feed to Google+ or LinkedIn, Facebook updates to Twitter as well or Instagram photos to Facebook. Some applications themselves have settings for automatic updates but you can also use social media management tools or multiple free services that combine applications.
However, remember to also follow the channels where the messages are automated. LianaSoMeMonitor is a great tool for monitoring and picking up the silent signals.
Do you have other tips? Share them with us! You can also get further acquainted with the subject by downloading our recently published whitepaper: 8 steps to Agile Marketing Automation.
Subscribe to our monthly newsletter to get the latest interesting articles in your own mailbox.
The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence – just to name a few. Check out this list of the top digital marketing trends for 2018 to decide what to incorporate into your marketing strategy next year..Read More
The story of Liana Technologies started in 2005, in a tiny country called Finland in the northern part of Europe. Now our country of origin is turning 100 years old. To celebrate this, we gathered 100 tips for digital marketing.Read More
What should every marketing and communications professional know about EU's new General Data Protection Regulation (GDPR)? After reading this article, you will know why you should care about GDPR, understand the main terminology and know exactly what you should do to prepare.Read More
Email marketing still remains one of the most effective marketing measures. But why is it particularly important for hotels? Read our tips on how you can take advantage of it and build guest loyalty.Read More
Having a feeling that you want to spice up your newsletters but don’t have any idea on what to start with? Here are 13 outstanding email marketing examples to be inspired by.Read More