Nowadays people tend to book trips on the go. Make the booking process smooth and user-friendly for your customers by launching a webpage adapting to all devices.
In the first article in our series, we presented the ways to improve online experience in eCommerce. Then, we continued the discussion with the tips on how to build a superior online experience in the IT industry.
In the last article in this series, we compiled the list of 6 ways to improve online experience in tourism.
Most likely you haven’t thought of some of these tips before.
VR gives customers an opportunity to virtually explore a certain location before booking a holiday. Travel companies have started adopting this trend to help customers to make the right choice.
If you are looking for a way to advance your online customer experience, VR tours will be a great choice.
Even taking a virtual honeymoon walk to London and Hawaii is possible with VR technology. Mariott Hotels offers such a travel experience to just-married couples.
Tourists are likely to post an Instagram picture or publish a Twitter update when they arrive in an airport. By monitoring social media channels you may see when a tourist reaches your location and offer your services through social media.
Surprise them earlier than they expect!
Email is the bedrock of effective online marketing in tourism. With the help of a marketing automation tool, you can send triggered emails after a certain action has been completed by a client.
This ensures that a tourist receives a relevant and personalized message at the right time.
What could be better for a tourist in a hurry?
Various trigger emails can be sent to visitors depending on their activity:
Leveraging Big Data analytics may bring much value when applied properly.
For instance, The US hotel chain Red Roof Inn researched the number of canceled flights in local airports. The number was close to 3% meaning that a whopping 90000 passengers were searching for last-minute booking deals daily.
The chain’s analytics and marketing team took action and launched a targeted mobile advertising campaign. As a result, the Red Rood Inn had a 10% increase in sales in the areas where the campaign was implemented.
Realizing that most of their customers would use mobile devices to search for nearby accommodation, a targeted marketing campaign was aimed at mobile devices in local areas.
Most of your customers have a phone in their hand when they enter your hotel or visit your restaurant. Why not to use their mobile for making payments?
Introducing a mobile payment option not only adds convenience to the service but also gathers valuable data for your marketing efforts. Let’s take an example of Starbucks’ foray into mobile payment territory.
After a mobile pay is done, Starbucks starts gathering info on a client’s whereabouts using a geolocation service on their devices (with the customers' permission). This allows sending push notifications when coffee-lovers are close to a store. The alerts entice them into the store with special offers.
A client may also choose to receive updates via email or SMS. This way, Starbucks creates a hyperlocal online experience.
By launching scan-and-go-option Starbucks caters to mobile customers.
Responsive and modern website design can increase revenue up to a massive 50%.
Also, nowadays people tend to book trips on the go. Make the booking process smooth and user-friendly for your customers by launching a webpage adapting to all devices.
Once you visit Lapland Hotels webpage, you cannot help but book your next trip.
You may also be interested in these articles:
Subscribe to our monthly newsletter to get the latest interesting articles in your own mailbox.
The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence – just to name a few. Check out this list of the top digital marketing trends for 2018 to decide what to incorporate into your marketing strategy next year..Read More
The story of Liana Technologies started in 2005, in a tiny country called Finland in the northern part of Europe. Now our country of origin is turning 100 years old. To celebrate this, we gathered 100 tips for digital marketing.Read More
What should every marketing and communications professional know about EU's new General Data Protection Regulation (GDPR)? After reading this article, you will know why you should care about GDPR, understand the main terminology and know exactly what you should do to prepare.Read More
Email marketing still remains one of the most effective marketing measures. But why is it particularly important for hotels? Read our tips on how you can take advantage of it and build guest loyalty.Read More
Having a feeling that you want to spice up your newsletters but don’t have any idea on what to start with? Here are 13 outstanding email marketing examples to be inspired by.Read More