Personalized subject lines can increase open rates up to a whopping 41%.
Have you ever wondered how to make your newsletters distinct and easy to notice?
Personalized email marketing is crucial to make your emails stand out. In fact, personalized email campaigns improve click-through rates by 14%, and conversion rates by 10% (Aberdeen).
Keep on reading to learn the 8 best email personalization practices.
Segmenting your lists is a good way to start with personalization campaigns. Collect relevant data about your subscribers through sign-up forms and segment the customers accordingly.
You can segment your clients based on:
Using a real name turns your email marketing into a real personal relationship.
Grammarly gently shows Mike their love and care with this personalized note.
Apart from adding a recipient’s name to the body of an email, you can also reference it in the subject line.
Researches confirm that personalized subject lines can increase open rates up to a whopping 41%.
Sending emails based on a customer’s action ensures that you keep track of their position on the customer’s journey. Behavior triggers are also a good way to re-engage clients who have fallen off the map.
Having an agile marketing automation platform helps to identify behavior patterns of customers and deliver the right content in time.
An emotional email (like this one by Teespring) is a strong way to keep your clients engaged.
Looking for an original way to reach out to a customer? Show your clients that you know them with a creative personalized message.
Here are some examples of such emails:
With this friendly email, Harry’s makes a customer feel special and boosts sales at the same time.
Provide the opportunity to take the most out of your product or service. Tell about the features a client hasn’t used yet or hasn’t been aware of.
Ensuring that your buyers can constantly learn something new will increase their loyalty and satisfaction.
Flock helps its customers become project management rock stars by occasionally sending tips on using the tool.
Value their time: deliver your message when a customer is ready to read it. Make sure you know the best time for your emails to be opened. With an email marketing platform, you can easily track the time and date your messages were read.
Having this data at hand allows you to send your messages at the appropriate time.
Try out different timeslots for sending your emails and see what time performs best in terms of open rates. This way, you will find out the best delivery times for your target audience.
Direct a client towards a purchase by offering them only relevant products. Keep track of their purchasing history to provide recommendations based on their previous choice.
Charles Tyrwhitt provides a great shopping experience by recommending only relevant clothes.
An important part of email marketing is where you direct a reader. Link to the content which supports a newsletter's story and a client's interests.
For instance, when you send an email promoting 15% off the jewelry in your online store, personalize the link in a CTA button depending on which jewelry items a particular client has browsed before.
Subscribe to our monthly newsletter to get the latest interesting articles in your own mailbox.
The story of Liana Technologies started in 2005, in a tiny country called Finland in the northern part of Europe. Now our country of origin is turning 100 years old. To celebrate this, we gathered 100 tips for digital marketing.Read More
What should every marketing and communications professional know about EU's new General Data Protection Regulation (GDPR)? After reading this article, you will know why you should care about GDPR, understand the main terminology and know exactly what you should do to prepare.Read More
Email marketing still remains one of the most effective marketing measures. But why is it particularly important for hotels? Read our tips on how you can take advantage of it and build guest loyalty.Read More
Having a feeling that you want to spice up your newsletters but don’t have any idea on what to start with? Here are 13 outstanding email marketing examples to be inspired by.Read More
With the enforcement date of the EU General Data Protection Regulation (GDPR) approaching, the topic is on everyone's lips. We decided to write a series of blog posts to uncover the details of the regulation and to offer you our best advice to prepare.Read More