Tip

Bring your target audience to the right content – utilize Landing Sites as a part of your digital marketing mix

Contact Us
Bring your target audience to the right content – utilize Landing Sites as a part of your digital marketing mix We compiled 5 tips on how to make use of landing sites.

We compiled  5 tips on how to make use of landing sites:

  1. Generate leads with the help of landing sites. Create a landing site that sells your product or service contact information being the most important part of it. Use texts, offers and visual effects to direct your reader to contact you. Test the effectiveness of the site and optimize a best solution!
  2. Bring landing sites as part of Adwords-advertising and campaigns. You can create several different sites bringing the right target audience to the right content. Create a continuum out of the campaign where different keywords direct to different sites and content. Reach the right persons and offer them the content they are looking for with the help of landing sites!
  3. Take advantage of landing sites when launching new products and services. You can introduce the most interesting features of the product and collect contact information from the visitors that are interested in the product. A ready-made template for a landing site is a quick and easy way to bring product launches online.
  4. Create landing sites that concentrate on social media concept – give the site users a possibility to recommend and share your page. Focus your site explicitly on SoMe -concept, and see how far it will take you. Remember to check that your competition conform to Facebook Promotion rules.
  5. Use landing sites as Click through-portals – then the function of the landing site is to get the reader to click to another page. Landing site will present the readers just enough information to make them click to another page and take them a step closer to a purchasing decision.

Did you know that in addition to our e-mail marketing tool, LianaMailer, we offer solutions for designing landing sites and measuring the effectiveness of the system?

Contact us

Found this article interesting?

Subscribe to our monthly newsletter to get the latest interesting articles in your own mailbox.

Subscribe to our newsletter

More news

21 Digital Marketing Trends for 2018 [+Infographic]

The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence – just to name a few. Check out this list of the top digital marketing trends for 2018 to decide what to incorporate into your marketing strategy next year..

Read More

100 Tips for Digital Marketing

The story of Liana Technologies started in 2005, in a tiny country called Finland in the northern part of Europe. Now our country of origin is turning 100 years old. To celebrate this, we gathered 100 tips for digital marketing.

Read More

GDPR Basics [+Checklist]: Get in Terms with the EU Data Protection Regulation

What should every marketing and communications professional know about EU's new General Data Protection Regulation (GDPR)? After reading this article, you will know why you should care about GDPR, understand the main terminology and know exactly what you should do to prepare.

Read More

6 Email Marketing Tips for Hotels

Email marketing still remains one of the most effective marketing measures. But why is it particularly important for hotels? Read our tips on how you can take advantage of it and build guest loyalty.

Read More

13 Emails to Inspire You

Having a feeling that you want to spice up your newsletters but don’t have any idea on what to start with? Here are 13 outstanding email marketing examples to be inspired by.

Read More