It is wise to link the newsletters with third party analytics services, which enables you to better follow newsletter clicks and see the actual benefits on the website or in the online store.
In the field of email marketing, recent development such as trigger-based communication, individual targeting and marketing automation are increasingly being discussed. For marketing and communications specialists, new technology opens interesting doors with practically limitless opportunities to develop marketing communications.
In our everyday work, we have noticed that many companies considering marketing automation still have a lot to learn about the basics of email marketing. It is important to remember that, just like other forms of marketing, newsletter communications also require careful planning, perseverance and time. The groundwork has to be well done so that the more complex functions can be built on a solid base.
Interested in developing the above mentioned matters? Contact Liana's experts in digital marketing. LianaMailer newsletter tool and other Liana Marketing Cloud products have thousands of happy users who daily make use of our products in their marketing and communications.
LianaMailer is modern and scaling tool for professional email communication. With the tool, you can effectively create stylish newsletters. LianaMailer naturally integrates with LianaCEM marketing automation platform.
Contact us – let's discuss your needs in digital marketing!
Subscribe to our monthly newsletter to get the latest interesting articles in your own mailbox.
The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence – just to name a few. Check out this list of the top digital marketing trends for 2018 to decide what to incorporate into your marketing strategy next year..Read More
The story of Liana Technologies started in 2005, in a tiny country called Finland in the northern part of Europe. Now our country of origin is turning 100 years old. To celebrate this, we gathered 100 tips for digital marketing.Read More
What should every marketing and communications professional know about EU's new General Data Protection Regulation (GDPR)? After reading this article, you will know why you should care about GDPR, understand the main terminology and know exactly what you should do to prepare.Read More
Email marketing still remains one of the most effective marketing measures. But why is it particularly important for hotels? Read our tips on how you can take advantage of it and build guest loyalty.Read More
Having a feeling that you want to spice up your newsletters but don’t have any idea on what to start with? Here are 13 outstanding email marketing examples to be inspired by.Read More