It is wise to link the newsletters with third party analytics services, which enables you to better follow newsletter clicks and see the actual benefits on the website or in the online store.
In the field of email marketing, recent development such as trigger-based communication, individual targeting and marketing automation are increasingly being discussed. For marketing and communications specialists, new technology opens interesting doors with practically limitless opportunities to develop marketing communications.
In our everyday work, we have noticed that many companies considering marketing automation still have a lot to learn about the basics of email marketing. It is important to remember that, just like other forms of marketing, newsletter communications also require careful planning, perseverance and time. The groundwork has to be well done so that the more complex functions can be built on a solid base.
Interested in developing the above mentioned matters? Contact Liana's experts in digital marketing. LianaMailer newsletter tool and other Liana Marketing Cloud products have thousands of happy users who daily make use of our products in their marketing and communications.
LianaMailer is modern and scaling tool for professional email communication. With the tool, you can effectively create stylish newsletters. LianaMailer naturally integrates with LianaCEM marketing automation platform.
Contact us – let's discuss your needs in digital marketing!
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