Try to use language that your readers will understand. A heading that sounds witty to you may evoke an opposite reaction at the readers' end, especially if you use difficult professional terms.
Coming up with a good subject line isn't always easy – nevertheless it is one of the most important things in a newsletter. If your headline isn't interesting enough the content of the newsletter will be completely wasted. Your first task is to get the reader to open your newsletter.
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Email marketing still remains one of the most effective marketing measures. But why is it particularly important for hotels? Read our tips on how you can take advantage of it and build guest loyalty.Read More
Having a feeling that you want to spice up your newsletters but don’t have any idea on what to start with? Here are 13 outstanding email marketing examples to be inspired by.Read More
With the enforcement date of the EU General Data Protection Regulation (GDPR) approaching, the topic is on everyone's lips. We decided to write a series of blog posts to uncover the details of the regulation and to offer you our best advice to prepare.Read More
In the first article in our series, we presented the ways to improve online experience in eCommerce. Then, we continued the discussion with the tips on how to build a superior online experience in the IT industry. In the last article in this series, we compiled the list of 6 ways to improve online experience in tourism.Read More
In January we dived into online customer experiences in e-Commerce. Now it’s time to take a look at the ways to build a superior online experience in the IT industry.Read More