Features of LianaMailer

LianaMailer is a Versatile Newsletter Tool

LianaMailer is a Versatile Newsletter Tool Lari Suomalainen Even the best tool needs good service and support by its side. Our contact persons always help you in the hour of need. Lari Suomalainen Global Head of Sales, Liana Technologies

LianaMailer is an important digital marketing tool for hundreds of our customers around the world. Succesful email marketing and communication require up-to-date and comprehensive tools that generate results. LianaMailer includes all you need for implementing modern email marketing and communication from composing and sending the email to versatile reports and integrations.

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Modifying and Composing Messages with the New Drag & Drop Editor

Modifying and Composing Messages with the New Drag & Drop Editor

Composing newsletters will never be the same after trying out the Drag & Drop editor. With the editor, you can easily compose your newsletter from different sections - all you need to do is to drag and drop the images and place your texts where you want them, add content and hit send.

  • Compose the newsletter easily from sections.
  • Drag & Drop images to your message - even directly from your desktop.
  • Organize pictures and text sections effortlessly as you wish.
  • Includes also, among others, features for A/B testing and personalizing sections.

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Boost Communication with Analyses - LianaMailer's Versatile Reports

Boost Communication with Analyses - LianaMailer's Versatile Reports

With the help of analytics you'll see which parts of your newsletters work well and what still needs improving. You can also share reports with others with the report sharing feature. Here are some of the reporting features that our tool includes:

  • Click-Through-Ratio (CTR) and Open-Ratio (OR)
  • Heatmap of the message, i.e. hot and cold links
  • Unsubscriptions and faulty addresses
  • Single Customer View (SCV) - single recipient profile and reactions on different campaigns
  • Email client distribution and the amount of mobile/desktop users
  • Integrations for 3rd party analytics tools (Google Analytics, Snoobi, Baidu...)

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Landing Sites - Optimize the Results of Your Marketing Campaigns

Landing Sites - Optimize the Results of Your Marketing Campaigns

Research shows that well-made landing sites notably boost your digital marketing. By creating personalized and user-friendly landing sites, you will make sure that your target group achieves the goal you have set them. 

  • Create landing sites for newsletter and ads easily.
  • Create pages for product launching, generating leads, campaigns or competitions.
  • Develop your sites by measuring and comparing landing sites with Google Content Experiments tool.

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LianaMailer's other features:

Opt-in subscribers

With LianaMailer, you will always get a subscription page designed with the same look as your newsletter, which you can easily embed to your web page or Facebook page for example. Subscription can also be integrated as a part of the ordering process in eCommerce or into an online competition on a trade show. The importance of opt-in subscribers is big and we want to help you anyway we can.

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Subscriber management

Successful email marketers know who their subscribers are. New subscribers as well as unsubscribers are automatically updated in LianaMailer so no manual work is needed there. You can also ask and save additional information about your subscribers, such as hometown or interests, to help targeting. You can study your subscribers in a list view or individually with the help of Single-Customer-View.

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Mailing list management

In the admin view of mailing lists you can create lists for different needs, such as staff list, retailer list, partner list or prospect list. With LianaMailer you can also sort your lists according to subscriber information. This enables you to, for example, choose people from a certain area and target your campaign accordingly.

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Scheduling emails

Around 70 million emails are sent with LianaMailer per year. According to our experience, the right time to send can increase the efficiency of your message with over 50 %. For this reason the scheduling feature is standard in LianaMailer. While sending emails abroad, you can also choose a different time zone for the mailing.

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Sending text messages

With LianaMailer you can swiftly send text messages and carry out SMS campaigns. Just as for newsletters, a separate text message template is built in LianaMailer for SMS use. With our tool you can also carry out two-way SMS campaigns such as customer satisfaction surveys.

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File management and Image optimization

With the build-in media tool you can easily save and change the images in your newsletters or download other attachements onto the system. LianaMailer scales and optimizes your images automatically so you don't have to worry about accidentally messing up the layout of the newsletter.

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Email templates

With LianaMailer you can create impressive and professional looking newsletters. The templates are not ready-made but always designed according to the needs of an individual customer, either by us or by an advertising agency. You can add a welcome message to the entity.

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Content filtering and A/B testing

The content filtering feature allows you to make different versions of your newsletter accoring to the features of your subscriber. LianaMailer's A/B testing always helps you to find the best possible options for your content by testing your alternatives and optimizing for you.

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Integrations

LianaMailer has several integrations with different CRM systems. The integrations make it easier to import and update information from an already existing CRM system. Our skillful team can also carry out new integrations, contact us for more information!

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Settings and Multi-user accounts

No matter how excellent a technology is it never meets its requirements if it does not adapt to the needs of its users. With our user management and multilingual user interface it is easy to use the tool across boarders and to manage users in several units.

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Security and Reliability

As an international provider of email marketing technology, we have invested in security and reliability for years. Our servers are located in various server centers and backup files are made every night. 

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Customer service and support

If the user is left alone, even a good software is not enough. Your own contact person and the skillful technical support of Liana Technologies help and guide you when you need it. As our customer, you will also have access to a vast guide and support site.

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Interested? Contact Us for More Information!

Interested? Contact Us for More Information!

Do not hesitate to contact us, ask for a demo and get to know LianaMailer better.

You will get the best idea of LianaMailer, its features and user interface by seeing it and trying it out yourself. By showing us your interest, you will get a free demo of LianaMailer at your own office or online. We guarantee that you will not be disappointed after seeing LianaMailer.

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What our customers think

LianaMailer's support chat works like a charm, you never have to wait for an answer and you will get a solution for your problem right away. This kind of real time service is contemporary! After having experienced LianaMailer's impeccable support service, it is hard to settle for waiting for email replies the next day or week or queuing on the telephone.
Anna Mäkelä Communications Manager, IAB Finland
With the reporting tools, it is easy to keep track on openings and clicking percentages and to target the messages to different groups. LianaMailer is significantly more efficient and more pleasant to use than the tools we had before.
Heidi Wilkman Project Manager, MTL - The Finnish Association of Marketing Communication Agencies