SOSTE, Finnish Society for Social and Health, is a national parent organization that brings together over 180 associations from social and health care sector as well as dozens of other partners. After the establishment of the organization in 2012 the next thing to do was to form a basis for marketing and communications practices. They were looking for centralized means of communication that made it possible to be actively present online. They chose LianaCMS for building their web pages and later on acquired also LianaMailer for newsletter communications. 

A digital newsletter was chosen for carrying out regular contact with members. The letter would be sent directly to the email of the receiver but would also be available in browser format. Member letters in general contained a lot of information and different stories to which LianaMailer's Drag & Drop editor was the perfect choice. The editor allows different content blocks to be moved, added and deleted freely according to need. An additonal newsletter template was also created for marketing and informing about courses and training sessions. In addition to a member letter, SOSTE sends a newsletter called SOSTEma targeted especially to the executives of the sector. 

For SOSTE it was important to actively collect new opt-in subscribers on their web page. The newsletter needed to be easy to subscribe for anyone who's interested: this way the web page would support newsletter communication and the other way around. On the web page visitors will also find an archive of all the previously sent newsletters so the members can easily access and browse them anytime. New subscribers are actively encouraged online: with LianaMailer the customers will always get a subscribe page designed with the newsletter's layout which can easily be embedded onto a web page. SOSTE embedded their form in many parts of the web page from where the new subscribers are directly added to the mailing lists in LianaMailer. With the help of active marketing of the newsletters SOSTE has gotten a lot more new subscribers and multiplied their number.

With LianaMailer SOSTE has found a centralized mean of communication that can easily be expanded according to new needs. The SOSTE staff has been very pleased with the functionality of the system as well as with the usability and clarity of the templates. Apart from a handy newsletter tool, the positive customer service mentality of Liana Technologies is also praised. Newsletter communication has rapidly become an important part of SOSTE's communications.