SOSTE, Finnish Society for Social and Health, is a national parent organization that brings together over 180 associations from social and health care sector as well as dozens of other partners. After the establishment of the organization in 2012 the next thing to do was to form a basis for marketing and communications practices. They were looking for centralized means of communication that made it possible to be actively present online. They chose LianaCMS for building their web pages and later on acquired also LianaMailer for newsletter communications.