Case Al Nabooda Volkswagen

1. Introduction

1. Introduction Mr. Bisher Yousfi The analytics LianaMailer provides is outstanding and helps us to measure the effectiveness of our campaigns in a reliable fashion. Mr. Bisher Yousfi Marketing Manager Al Nabooda Volkswagen

Established in 1976 as a part of Khalifa Juma Al Nabooda group, Al Nabooda Automobiles LLC is an authorised dealer in Dubai and Northern Emirates for Volkswagen. Al Nabooda Automobiles is an acknowledged leader in its field with specialized service. The company has a skilled, highly trained workforce, professional management and a renewed commitment to constantly improve the standards of service from the cornerstones of the company. In order to keep improving their services, the company started to create email campaigns using LianaMailer tool.

2. Direction

2. Direction Tomi Saikkonen Email marketing is an effectice and easy channel to gain new prospects and it also compliments the traditional marketing channels very well. Tomi Saikkonen Vice President, Liana Technologies, Middle East

Al Nabooda Volkswagen collected the data from various sources within the organization. However, the problem was that the data wasn’t validated or utilised up to its full potential. Therefore, the purpose of the email campaign was to improve and update the current system of the company. All in all, three objectives were set for the campaign:

  1. Validate the existing data
  2. Segmentation and targeted communication
  3. Collect test drive requests

3. Implementation

3. Implementation Mr. Bisher Yousfi The ROI our email marketing provides is by far the highest and the best part is the analytics that allows us to generate and develop our leads further. Mr. Bisher Yousfi Marketing Manager, Al Nabooda Volkswagen

First of all, the database was validated using LianaMailer email marketing sofware. Validating database ensures that the data is in a usable state before proceeding. Secondly, the campaign artwork were adapted to suit the email marketing channel and to fit on mobile devices aswell. Meanwhile Al Nabooda was running a multichannel campaign where email was added to complement the outdoor and news paper advertising.

4. Outcome

4. Outcome Mr. Bisher Yousfi My perception of email marketing has changed totally. Liana Technologies’ team delivered fantastic results and I would recommend their service to any online marketer. Mr. Bisher Yousfi Marketing Manager, Al Nabooda Volkswagen

The results were measured systematically, which revealed outstanding outcomes:

  • Average Open Ratio: 37,86%
  • Open Ratio with Mobile Devices: 69.46% (Apple 80.89% Vs. Android 13.03%)
  • Test Drive Requests received during the campaign: 40

What our customers think

We use LianaMailer for member communications and for marketing various events. The customer really matters for Liana Technologies, which shows as friendly, quick and professional service. The real time online chat has been an irreplaceable help in urgent situations. I warmly recommend LianaMailer for everyone!
Stiina Laaksonen Publicist, MTL - The Finnish Association of Marketing Communication Agencies
Definitely the best outcomes have resulted from carefully targeted newsletters where we have been able to address the consumers with interesting, exclusive content. We are especially happy with the fact that LianaMailer is an evolving system that brings new product innovations within our reach.
Aki Kaukola Brand Manager, Mazda, Inchcape Motors Finland