Correctly implemented email marketing is one of the most efficient forms of digital marketing. One of its greatest advantages is that it is measurable, the significance of which is emphasized in B2B marketing. Digital direct marketing is an excellent way of nurturing sales contacts and bringing potential customers closer to a purchase decision. The key to success is constant updating of the register and making the most of the follow-up data. The reports for B2B marketing give you information on individuals and single clicks, which enables you to distinguish the hot leads from the colder contacts.