Effective B2B Marketing

Conduct Measurable and Effective B2B Marketing

Conduct Measurable and Effective B2B Marketing Lari Suomalainen The importance of reporting data is emphasized in B2B marketing. Based on newsletter clicks, it is possible to find leads and steer the sales to the right direction. Lari Suomalainen Global Head of Sales, Liana Technologies

Correctly implemented email marketing is one of the most efficient forms of digital marketing. One of its greatest advantages is that it is measurable, the significance of which is emphasized in B2B marketing. Digital direct marketing is an excellent way of nurturing sales contacts and bringing potential customers closer to a purchase decision. The key to success is constant updating of the register and making the most of the follow-up data. The reports for B2B marketing give you information on individuals and single clicks, which enables you to distinguish the hot leads from the colder contacts. 

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Digital Direct Reaches Your Main Target Groups

Digital Direct Reaches Your Main Target Groups

In B2B there are often multiple interest groups involved. A digital newsletter is an excellent way of contacting those groups. Apart from developing and nurturing leads, our customers in B2B sector make use of digital direct letters for contacting e.g. current customers, retailers, partners and international units. Since LianaMailer is scaling, it is a great tool of communication for both small businesses and global organizations.

We have created several integrations for LianaMailer, which make the CRM programmes and other important background systems to interact with the email marketing tool. Contact us for more information on LianaMailer as a tool for B2B marketing!

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Examples of B2B Marketing

B2B Marketing Case

B2B Marketing Case Minna Andersson LianaMailer offered us ease of use, efficiency and many new features compared to the previous tools. Minna Andersson Marketing and Responsibility Manager, Martela Plc

Martela's main focus is on B2B marketing which is carried out in different units in Europe. When acquiring a new newsletter tool Martela wanted to unify corporate tools since, until that point, they had used several different tools. LianaMailer's multilingual user interface and technical support makes it easy to use the tool flexibly across country and language borders.

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What our customers think

With the reporting tools, it is easy to keep track on openings and clicking percentages and to target the messages to different groups. LianaMailer is significantly more efficient and more pleasant to use than the tools we had before.
Heidi Wilkman Project Manager, MTL - The Finnish Association of Marketing Communication Agencies
We are very happy with the system's functionality as well as with the clarity and usability of the templates. Liana Technologies gets a special thanks for the positive attitude and service of their staff. It is a great pleasure to do business with people who start looking for solutions for the customer's needs instead of just trying to sell their products.
Pirjo Tiippana Communications Specialist, SOSTE

Interested? Contact Us for More Information!

Interested? Contact Us for More Information!

Do not hesitate to contact us, ask for a demo and get to know LianaMailer better.

You will get the best idea of LianaMailer, its features and user interface by seeing it and trying it out yourself. By showing us your interest, you will get a free demo of LianaMailer at your own office or online. We guarantee that you will not be disappointed after seeing LianaMailer.

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