B2C Marketing

Email Allows Targeted B2C Marketing

Email Allows Targeted B2C Marketing Suvi Aalto Targeted messages are easily and quickly created and we get comprehensive and clear reports of everything. LianaMailer has fulfilled all our hopes. Suvi Aalto eCommerce Manager, Nordic Moneta Ltd.

Consumers in general receive a lot of news, offers and frequent buyer letters by email. On one hand the amount of emails creates challenges but, on the other hand, it is a great opportunity to stand out from the masses with well-functioning communication. The key concepts in consumer communications are targeting, up-to-date registers and distinguishable and personalized content, not forgetting to respect marketing bans and making unsbscribing easy for those who want to. Only a few years ago, email marketing was considered as unwanted spam but the situation has changed and is still changing towards better. With the help of modern technology, the marketers will get closer to their audiences than ever before.

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Results by Listening, Targeting and Measuring

Results by Listening, Targeting and Measuring

Even in its simplest form, well implemented email marketing makes the brand better known and engages consumers to its services and products. You should always consider what extra value subscribing to your newsletter brings to your customers, especially when communication is based on opt-in subscribing. Offers can take you far but understanding consumer's personal interests and needs give you a head start compared to others. For understanding consumers, you do not necessarily need marketing automations. You can start by asking the recipients for some background information and personal interests that affect the contents of your communication. You can also ask them for the desired frequency of the newsletter. Digital marketing is a series of tiny steps where the best results are achieved by listening, measuring and boldly implementing. By choosing LianaMailer, you can rest assured that the platform does not stop its evolution and prevent your progress in communication.

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Examples of B2C Marketing

B2C Marketing Case

B2C Marketing Case Aki Kaukola The best outcomes have resulted from carefully targeted newsletters in which we have been able to approach the consumers in a way that interests them, with exclusive content. Aki Kaukola Brand Manager, Mazda, Inchcape Motors Finland

Mazda's main objective in acquiring a new email marketing tool was to find a common and easy way to communicate to different target groups in various markets. By constantly developing both content and practises Mazda has moved onto email marketing that is much more personal and influential than before.

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What our customers think

With the reporting tools, it is easy to keep track on openings and clicking percentages and to target the messages to different groups. LianaMailer is significantly more efficient and more pleasant to use than the tools we had before.
Heidi Wilkman Project Manager, MTL - The Finnish Association of Marketing Communication Agencies
We wanted to create a high-quality factual newsletter that is pleasant to read. We send one specifically themed newsletter each month. With LianaMailer, composing and sending newsletters is effortless. We are very happy with LianaMailer and the customer service Liana Technologies has offered us.
Marko Kesti CEO, Mcompetence

Interested? Contact Us for More Information!

Interested? Contact Us for More Information!

Do not hesitate to contact us, ask for a demo and get to know LianaMailer better.

You will get the best idea of LianaMailer, its features and user interface by seeing it and trying it out yourself. By showing us your interest, you will get a free demo of LianaMailer at your own office or online. We guarantee that you will not be disappointed after seeing LianaMailer.

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