Usage and Purposes


Newsletter Katri Siivola It is, in fact, very hard to come up with a company or a line of business which newsletter would not suit. Engaging and communications are important no matter what line of business you are in. Katri Siivola Account Manager, Liana Technologies

Newsletter is a personal and cost-efficient way to share information about the company's activities and it is used both in B2B and B2C communications. Regardless of the line of business, every company has something to tell about themselves. With LianaMailer's user-friendly editor you are able to compose and send your messages quickly and reliably. After each newsletter you'll get comprehensive reports from where it is easy to interpret the effectiveness of your messages.

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Email Marketing

Email Marketing Tomi Saikkonen Email marketing provides organizations with loads of important data. Research shows that its ROI is one of the best among the different means of digital marketing. Tomi Saikkonen Sales Director, Liana Technologies

Research shows that the ROI of email marketing is the highest among all online marketing mediums. Email is a personal, visually appealing and versatile channel. When executed well, email marketing can reach considerable results and help you address your audiences with content that is truly interesting to them. Well executed content marketing always needs professional tools by its side. 

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Mobile Marketing

Mobile Marketing Lari Suomalainen Mobile-optimized newsletter gives the recipient a professional impression of its sender and shows interest towards the reader's experience. Personally, I would like to get more mobile-friendly messages. Lari Suomalainen Sales Director, Liana Technologies

LianaMailer is a platform that scales for different means of mobile marketing. With the help of the tool you can create and compose both SMS campaigns as well as responsive newsletters. Nowadays, more and more executives and business people as well as consumers read their emails using a mobile device. Successful communication needs a mobile-friendly platform by its side to enable optimized reading of the content reagardless of the platform. 

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Communications Miikka Luomi Digital newsletter scales well according to different communication needs. It is often regarded only as a mean of marketing but it is much more than that. Miikka Luomi Key Account Manager, Liana Technologies

Digital newsletter is a versatile mean of communication. It scales according to purpose: It can be a customer letter, a member bulletin, an internal message, crisis communication or even an event invitation. Compared to more traditional mediums of communication, the advantage of email is its measurability. With comprehensive follow-up data you will see the results of your communication and you can use this data to further develop the content.

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B2B Marketing

B2B Marketing Samuli Tursas Email marketing still is a worthy mean of B2B marketing. Technology makes it possible to approach the customer at the right time with interesting content. Samuli Tursas CEO, Liana Technologies

Email marketing helps to identify the most potential leads and guide the sales towards the right direction in B2B marketing. The data about sent messages is cut out for determining which ones of the potential customers are the most interested in what you have to offer. With LianaMailer you can also create automated messages and customer care programmes, with the help of which you can nurture your leads towards a purchase decision.

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B2C Marketing

B2C Marketing Kirsi Pöyhtäri There are many companies from which I would like to receive offers and product information. For some reason, nowhere near all companies have seized their opportunity in digital marketing. Kirsi Pöyhtäri Marketing Coordinator, Liana Technologies

The consumer is more involved in a brand that feels familiar on a personal level. Email marketing is a cost-efficient, personal and quick way to contact consumers. Taken further, email marketing also enables communication on individual level: The items that the consumer has recently browsed or seem to attract interest can be incorporated into the newsletter. It is essential to be able to produce content that is interesting and to explain why your communication is important for the consumer.

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What our customers think

With the reporting tools, it is easy to keep track on openings and clicking percentages and to target the messages to different groups. LianaMailer is significantly more efficient and more pleasant to use than the tools we had before.
Heidi Wilkman Project Manager, MTL - The Finnish Association of Marketing Communication Agencies
Definitely the best outcomes have resulted from carefully targeted newsletters where we have been able to address the consumers with interesting, exclusive content. We are especially happy with the fact that LianaMailer is an evolving system that brings new product innovations within our reach.
Aki Kaukola Brand Manager, Mazda, Inchcape Motors Finland

Interested? Contact Us for More Information!

Interested? Contact Us for More Information!

Do not hesitate to contact us, ask for a demo and get to know LianaMailer better.

You will get the best idea of LianaMailer, its features and user interface by seeing it and trying it out yourself. By showing us your interest, you will get a free demo of LianaMailer at your own office or online. We guarantee that you will not be disappointed after seeing LianaMailer.

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