Usage and Purposes

Newsletter

Newsletter Tuukka Manner It's very hard to come up with a company or a line of business that newsletters wouldn't suit. Engaging your customers and communicating with them is important no matter what line of business you are in. Tuukka Manner Country Manager, Germany Liana Technologies

Newsletters are a personal and cost-efficient way to share information about the company's activities and it is used in both B2B and B2C communications. Regardless of the line of business, every company has something to tell about themselves. With LianaMailer's user-friendly editor you are able to compose and send your messages quickly and reliably. After each newsletter you'll get comprehensive reports that tell you the effectiveness of your messages.

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Email Marketing

Email Marketing Tomi Saikkonen Email marketing provides organizations with loads of important data. Research shows that its ROI is one of the best among the different means of digital marketing. Tomi Saikkonen Sales Director, Liana Technologies

Research shows that the ROI of email marketing is the highest among all online marketing mediums. Email is a personal, visually appealing and versatile channel. When executed well, email marketing can reach considerable results and help you address your audiences with content that is truly interesting to them. Well executed content marketing always needs professional tools by its side. 

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Mobile Marketing

Mobile Marketing Lari Suomalainen Mobile-optimized newsletter gives the recipient a professional impression of its sender and shows interest towards the reader's experience. Personally, I would like to get more mobile-friendly messages. Lari Suomalainen Global Head of Sales, Liana Technologies

LianaMailer is a platform that scales for different means of mobile marketing. With the help of the tool you can create and compose both SMS campaigns as well as responsive newsletters. Nowadays, more and more executives and business people as well as consumers read their emails using a mobile device. Successful communication needs a mobile-friendly platform by its side to enable optimized reading of the content reagardless of the platform. 

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Communications

Communications Miikka Luomi Digital newsletters scale well according to different communication needs. It is often regarded only as a channel for marketing but it is much more than that. Miikka Luomi Customer Success Manager, Liana Technologies

A digital newsletter is a versatile communication tool. It can easily be scaled according to your needs: you can use it, for example, for customer or membership communication, internal communication, crisis communication or event invitations. The adcantage of email compared to more traditional mediums of communication is its measurability. With comprehensive follow-up data you will see the results of your communication and you can use this data to develop your newsletters further.

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B2B Marketing

B2B Marketing Samuli Tursas Email marketing is still a worthy mean of B2B marketing. The technology makes it possible to approach the customer at the right time with interesting content. Samuli Tursas CEO, Liana Technologies

In B2B marketing, email marketing helps to identify the most potential leads and guide them in the right direction. The data about sent messages is used to determine which potential customers are the most interested in what you have to offer. With LianaMailer you can also create automated messages and customer care programmes, which you can use to nurture your leads towards a purchase decision.

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B2C Marketing

B2C Marketing Kirsi Pöyhtäri There are many companies from which I would like to receive offers and product information. For some reason there are many companies that haven't seized this opportunity in digital marketing yet. Kirsi Pöyhtäri Marketing Coordinator, Liana Technologies

Consumers are more involved with brands that they feel familiar with on a personal level. Email marketing is a cost-efficient, personal and quick way to contact customers. Taken further, email marketing also enables communication on an individual level: the items that the consumer has recently browsed or seems to be interested in can be incorporated into the newsletter. It is essential to be able to produce content that is interesting and to have your customers know why your communication is important for them.

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What our customers think

LianaMailer's support chat works like a charm, you never have to wait for an answer and you will get a solution for your problem right away. This kind of real time service is contemporary! After having experienced LianaMailer's impeccable support service, it is hard to settle for waiting for email replies the next day or week or queuing on the telephone.
Anna Mäkelä Communications Manager, IAB Finland
We wanted to create a high-quality factual newsletter that is pleasant to read. We send one specifically themed newsletter each month. With LianaMailer, composing and sending newsletters is effortless. We are very happy with LianaMailer and the customer service Liana Technologies has offered us.
Marko Kesti CEO, Mcompetence

Interested? Contact Us for More Information!

Interested? Contact Us for More Information!

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